Author: Duncan Clark
|Alibaba (2016) shares the story of the founder of Alibaba Jack Ma to motivate the reader’s big company owners to struggle to be successful. Moreover, the book shares the mantra of Jack Ma i.e customer first, employee second, and shareholders third.|
The book is written by Duncan Clark who is an American working in China. In his book, he has revealed how Alibaba became one of the most famous multinational technology companies and today it is also known as the Amazon of China.
Every famous company or brand that we see now has a story and their founder struggled a lot to achieve their dreams. Just like that, the founder and the CEO of Alibaba Jack Ma struggled and worked really hard to reach his goals. And this is what the author has shared in his book. He tells us how Jack Ma started his career as an English teacher but one day his fellow teacher and his life made him realize that this is not what he wants. He wants to do something out of the box and so he quit that job and began working on his dream and so build Alibaba which is well-known by everyone around the World. Shoppers visit Alibaba’s Tmall and Taobao sites for legit everything. If we say that Alibaba has more customers than the US has citizens, it won’t be wrong.
Alibaba Book Key Points
Working in a province where many people had never heard of the term “online,” Jack persisted in his efforts to educate people about the Internet. As we know, when Jack built Alibaba, Technology was new.
China Pages was one of the earliest companies in China to focus only on the Internet. When Jack tried to grow the firm, he ran through a lot of obstacles, but after they were signed to host a Formula 1 event, things started to look good. However, there was one huge issue: Hangzhou did not have Internet connectivity. Jack was undeterred, so he asked many companies to identify themselves and then submitted the translated content to Seattle, where it would be posted online.
Jack returned to Hangzhou after his trip to Seattle, but as soon as he recognized that his future as a teacher couldn’t give him the future he desired, he quit. He had a broader dream now, one that didn’t entail teaching or interpreting. He sought to create an online English index to assist Chinese businesses in gaining international clients. Despite the fact that many people told him his plan wouldn’t work, he developed the China pages, an online portal where he collected information about Chinese companies and uploaded it to the Internet.
Customer care should be the top priority of every brand and company
The book teaches that Alibaba focused on customer care and considered it a top priority. All because of that, it gained a huge amount of customers and hence success. Alibaba has a fantastic customer support team as well. Customer service representatives are referred to as “servants” by the company. Just like if you want your business to grow, focus on customer care. It requires dedication and hard effort to serve your clients, and that is exactly what Jack does. His leadership and business strategy are defined by his drive to look after them.
Moreover, Alibaba has a mantra which is “Customers first, employees second, and shareholders third.”
Employees are treated well by the company as well. Jack is a firm believer in motivation and loyalty. Many staff have worked for the company for years and have no intention of leaving. Alibaba provides small businesses and merchants with a free online marketplace to sell their goods. Alibaba’s website is used by over 9 million small enterprises to do just that. Besides this, Merchants who wish to have their products advertised on the site can do so for a fee. Not just this but Alibaba makes money by bringing together merchants and customers.
You find your true potential when you come in contact with your greatest challenge
Another great lesson that the book teaches us is that if you want to grow you have to beat your opponents. And when you do that, you will be able to find your true potential. This is precisely what occurred in Alibaba’s case. The corporation is still striving to build a name for itself in the retail industry in the early 2000s. Their “enemy,” however, turned out to be eBay, who ultimately assisted them in their victory.
With its large presence in the United States, eBay is a force to be reckoned with. Their first move was to purchase the firm that controlled 90% of China’s internet consumer-to-consumer market. They were ready after rebranding it to EachNet. They, on the other hand, grossly underestimated the underdog they were facing. His first success came when he founded Taobao. The strength of Ma’s opponent would be dealt a deadly blow by Ma’s poker face. In the first four months after its inception, he managed to keep Alibaba’s ownership of Taobao a secret. Ma sealed the deal by employing his trump card of understanding what attracted the Chinese market and leveraging clustered displays and visuals on his website. eBay’s downfall was the westernization of the pages. In 2004, they relocated the service to a US host, and that was the end of it.
Who would I recommend Alibaba Book to?
The book is recommended to young entrepreneurs who focus on their staff and investors more than their customer service. Moreover, all the users of Alibaba should read this book to know its backstory of it.