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Onward Book Summary – October 2022

Author: Howard Schultz

Short Summary
Onward (2011) is a book by Howard Schultz in which he recounts how he was able to convince the board of directors to give him back control of Starbucks and then lead it through a difficult time. The book is an inspiring story of how one man was able to save a company from ruin. Onward is a great read for anyone interested in business or leadership. It provides insight into how Schultz approached the challenges he faced and what it takes to be a successful CEO.
onward book
Source: amazon.com

Detailed Summary

Leadership is not a position or a title, it is an approach. Leaders are not born but they are made. And anyone can become one. The key to being an effective leader is to have a vision, be passionate about what you do, and be able to inspire others to achieve a common goal. In Onward, Schultz shares the Starbucks story and provides readers with actionable leadership lessons that can be applied in any organization. Although the book is geared towards business leaders, the principles outlined in Onward are relevant for anyone who wants to make a positive impact in their community.

Under Schultz’s leadership, Starbucks has thrived, growing to become one of the most successful companies in the world. In Onward, Schultz shares the secrets to Starbucks’ success, including its commitment to quality coffee, impeccable customer service, and engaged employees. Schultz also discusses the importance of company culture and how it can be used to create a competitive advantage. He argues that corporate culture is more important than ever in today’s business environment and that it must be nurtured and protected. He also shares his vision for the future of Starbucks, detailing how it plans to continue innovating and expanding its reach while staying true to its roots as a purveyor of great coffee. Onward is an inspiring tale of resilience and determination that shows what it takes to build an enduring company in today’s ever-changing business landscape.

Onward Book Key Points

The pressure to grow can be all-consuming, and can lead us to sacrifice everything in pursuit of growth

In the business world, there’s always pressure to grow. To bring in more revenue, to expand into new markets, to hire more staff. But growth for growth’s sake can be poisonous. It can lead to unethical shortcuts, bad decision-making, and a focus on quantity over quality. When companies prioritize growth above all else, they can quickly lose sight of their core values and what made them successful in the first place. They start chasing short-term gains instead of long-term sustainability. They take on too much debt, cut corners on quality, and make decisions that are not in the best interest of their customers or employees. Growth is important, but it should never be the sole focus of a company. A healthy balance between growth and other priorities is essential for long-term success.

A cancerous tumor, for example, grows uncontrollably and can kill. Unfettered capitalism has been known to produce similar results. When growth is the only thing that matters, it can lead to all sorts of bad decisions, from environmental destruction to financial bubbles. That’s why it’s important to have different measures of success, not just economic ones. A company that is profitable but doesn’t treat its employees well or takes shortcuts on safety is not a success story. A country with a high GDP but rampant poverty is not a success story. Growth for the sake of growth is a dangerous proposition. It’s important to remember that there are other things in life that matter just as much, if not more, than economic growth.

In business, it is important to maintain a focus on your core values

Values are the guiding principles that dictate how we behave. They shape our decisions, and ultimately define who we are as individuals and as an organization. When we stay true to our values, we remain focused on what is important to us. We make decisions that align with our goals and beliefs, and we act in ways that are consistent with our identity. This helps us maintain a sense of purpose and direction, even when things are tough. Of course, it isn’t always easy to stick to our values.

In today’s business world, it’s easy to get caught up in the “hustle and grind” and lose sight of what’s important. As an entrepreneur or small business owner, it’s essential to stay true to your core values. Doing so will not only help you maintain a clear vision for your company but also attract like-minded individuals who share your same values. Your core values should be the foundation of everything you do in business.

From the products or services you offer to the way, you treat your employees and customers, staying true to your values will help ensure that your company is built on a solid foundation. When making decisions, always ask yourself if they align with your core values. If not, rethink them! It can be easy to get caught up in day-to-day operations and lose sight of your long-term goals. However, by staying focused on your core values, you can ensure that every decision you make is in line with your overall mission. This will help keep you and your team motivated and focused on what’s truly important.

One way to stay relevant as a business is to reinvent and innovate around your core values

Your company’s core values are the foundation of your business. They guide your decisions, shape your culture, and define how you do business. To stay relevant and competitive, you need to constantly reinvent and innovate around your core values. This means staying true to what you believe in while being open to new ideas and ways of doing things. It requires a balance of creativity and discipline, risk-taking and stability. But it’s essential if you want to keep your business fresh and exciting, while still staying true to who you are.

To stay relevant and top-of-mind, it’s important to constantly reinvent and innovate around your core values. This can be done by constantly evaluating your products and services and making sure they align with your core values. Additionally, you can look for new ways to reach your target market and keep them engaged with your brand. Finally, always be open to feedback so you can make necessary changes to ensure that your business is living up to its core values. What worked in the past may not work now, so it’s important to be flexible and adaptable while still staying true to what you believe in. Keep an open mind, listen to feedback, and always be willing to change things up a bit – but don’t forget why people fell in love with your brand in the first place.

Onward Book Quotes

“For all the promise of digital media to bring people together, I still believe that the most sincere, lasting powers of human connection come from looking directly into someone else’s eyes, with no screen in between.” -Howard Schultz

“Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager, and the clerk.” -Howard Schultz

Onward Book Review

The Onward book is a great book for entrepreneurs who want to learn more about how to run a values-based business. The author does a great job of explaining his thinking behind various decisions he has made in his career, and how those decisions have helped him build successful businesses.

To whom I would recommend the Onward Book Summary?

  • Anyone who wants to get into the entrepreneurial mindset.
  • Anyone who wants to grow his business.
  • Anyone wants to learn more about how to create a values-based business.
Onward Book Summary - October 2022

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